Project 04 · Site signage · Distribution
B&M Distribution
One signage programme, from the gatehouse to the working wall.
Across a busy B&M distribution site, the signage had to guide vehicles, support day-to-day operations and bring the same visual language into the workplace.
The project
Built around the place, the audience and the job.
The gatehouse was only one part of a much wider B&M programme. The signage had to help drivers and staff make quick decisions outside, support operational routines around the loading bays, and carry the same bold visual language into training and workplace spaces.
- Exterior branding
- Site wayfinding
- Operational boards
- Wall graphics
- Installation
The brief
Drivers and staff needed clear information at very different scales: lane choices before the barrier, operational messages around loading areas, and shared priorities inside the training environment.
What we delivered
We created a coordinated family of exterior branding, directional signs, control boards and environmental graphics. Strong colour and disciplined information hierarchy make each message work at its intended distance while keeping the site visually connected.
Why it works
The result is a joined-up B&M environment. Visitors understand the next action on arrival, teams have practical information where it is needed, and the internal graphics carry the programme into the working day.
Behind the finished sign
The project, from more than one angle.
The photographs show one connected system at very different scales: site arrival, directional information, a bespoke control board, a practical KPI display and a full environmental wall graphic.
Brand, stopping point and lane instructions in one view
A high-contrast staff car-park direction sign
A magnetic goods-out bay control board
A matching KPI board for the distribution team
A full working wall installed panel by panel