Project 06 · Bespoke fabrication · Retail
Nike · Serravalle
One graphic, registered across hundreds of moving parts.
A familiar retail object became the material for a large-format brand moment: an orange modular wall carrying the coordinates of Serravalle.
The project
Built around the place, the audience and the job.
The difficulty sits in the registration. The composition crosses scores of overlapping orange modules, yet the large white frame, coordinates and small address line must resolve as a single graphic from the intended viewing distance.
- Bespoke display
- Modular graphics
- Precision production
- Workshop assembly
The brief
The challenge was precision. The white coordinate graphic and fine address line had to read as a single composition even though the surface was built from many individual, overlapping box-form panels.
What we delivered
We mapped the artwork across the full assembly, keeping typography and linework registered from module to module. Careful production checks in the workshop protected the large graphic while retaining the texture and small details of every panel.
Why it works
From a distance the installation lands as one bold, location-specific graphic. Up close, the repeated forms and tiny brand details reveal the fabrication behind it—exactly the kind of finish a feature wall should reward.
Behind the finished sign
The project, from more than one angle.
The original workshop photographs show both the complete assembly and the edge-to-edge alignment work hidden inside the finished visual.
Raised elements registered across neighbouring modules
The full Serravalle feature checked flat before dispatch